This training is jointly organized by BITM & Pencilbox Training & Consultancy, A Training wing of bitBirds Solutions

Training will be held in Pencilbox Training & Consultancy

After completion of this course the participant will be able to do –

1. An improved understanding of digital contents, social media platforms and its different uses.
2. The ability to identify and analyse the digital media platforms for specific target groups and business goals.
3. An understanding of the processes involved in managing, monitoring & developing digital content marketing strategies.
4. The ability to design a digital content based marketing strategy, social media based content marketing or communication strategy for a company or organization or any young entrepreneur.

The ability to develop a digital & social media policy.
 

Course Objectives:

This course is specially designed to provide technical knowledge and skills to cope with the requirement of young entrepreneur, content creators, Digital Marketer, brand executive, digital content marketer occupations of the Digital Content Marketing sector.

The course aims to provide you with in depth understanding of all the aspects of content marketing. After the training, you will be able to:

• Formulate and implement content strategies for your business.
• Impact the social media marketing and SEO of your business through content.
• Transform your brand into a trusted advisor and authority in the industry.
• Impart skills to apply digital marketing tactics for achieving business objectives
• Habituate participants to be in touch with latest digital marketing techniques and practices

Course Outline

1. What is digital content marketing?
2. Differences between traditional marketing and   digital content marketing.
3. Objectives of digital content marketing / why content marketing matters for businesses.
4. Why content is king even at SEO sector?
5. Different types of digital content marketing.
6. How to plan/develop a content marketing strategies?
7. The power of social media marketing.
8. The 5 S of digital content marketing.
9. Some killer ideas for social media based content marketing.
10. Identifying online target audiences to make better content.
11. Some awful content marketing mistakes.
12. Challenges in digital content marketing.
13. Some genius content marketing example.
14. Real scenario discussion on content based campaigns at Bangladesh.

Learning Methodology

1. Power Point presentation.
2. Interactive lectures.
3. Solving case studies.

Expected benefits to Business Sectors:

After completion of this course the participant will be able to do achieve some benefits, are as following –

 

• There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing or content marketing with a unique competitive advantage.

• The digital content marketing world, however, provides a host of opportunities for you to kick start your own career before you even set foot in a workplace.

• For any corporate guy,

Digital marketing or digital content marketing is the most sought after skill for any professional, who has a role to play in marketing including media, PR, communication and sales also. It’s evident that a marketing professional without digital marketing competency will be left behind in career. On the other hand, a competent digital content marketing professional can expect significantly higher growth in terms of salary and the roles s/he can get in the industry.

• For any business owner,

acquiring new customers is always a priority. Given the growing Internet user base, there’s no better medium than digital media for customer acquisition. Accordingly, digital content marketing is one of the most critical skills every entrepreneur needs to acquire today.

• For any interested student,

Surely, 1st job and career prospects are the key drivers for a student in his/her consideration for a professional course. Among various choices, digital content marketing is probably the best direction for both short-term and long-term prospects. It’s not only because of the kind of salary or role offered in digital marketing industry but also because of the level of job satisfaction in digital marketing

• For experienced business heads,

These are the people who are accountable for growth of a business or for a unit. As a part of customer acquisition strategy, they work with external digital marketing agencies or with their internal digital content marketing team. While they themselves don’t play an execution role in digital marketing, their involvement in creating digital marketing strategy, defining & reviewing success plans, identifying & deploying relevant resources for content creation is critical for the success of digital marketing in their organization. Accordingly, they need to be conversant with various aspects of digital content marketing.

• For brand professionals,

With the help of Digital Content Marketing you can improve your company branding by promoting your business through digital content marketing. Suppose that you are opening new company and nobody know about your product. So, the main thing is that about branding and awareness. With the help of this most of the people will visit your website and know about your product and website.

• Overall, An improved understanding of:

a)      Digital contents.

b)      Social media platforms and its different uses.

c)      Ability to identify and analyze the digital media platforms for specific target groups and business goals.

d)      An understanding of the processes involved in managing, monitoring & developing digital content marketing strategies,

e)      The ability to design a digital content based marketing strategy, social media based content marketing or strategy for a company or organization or any young entrepreneur.

Curriculum