This training is jointly organized by BITM and US Software Limited.

Training will be held in US Software Limited.

Course Outline
What Will I Learn?

• Grow your own business from scratch
  • Make better decisions on how to market your business
  •          Upgrade your digital marketing skills for a new job or career change
  •          Earn good money for digital marketing jobs on freelance sites

 

• Avoid common mistakes that cost beginners a fortune

• Digital Marketing Overview
• Professional social media profile and self-branding
• Website for business
  • Blog and other CMS
  • Domain & Hosting
  • Setup & Build a website with Word Press
• Content Marketing
  • Inbound Marketing Strategy
  • Type of Content
  • Customer Engagement
• E-commerce
• Google Analytics
• Search Engine Optimization
  • Major Search engines
  • “Keyword” and its function
  • Google algorithm and how it works
  • On page optimization
  • Off page optimization
  • Local SEO
  • Image SEO
  • Google Search Console
  • Checklist of good SEO practices 
  • Differences between white hat, grey hat and black hat SEO
  • Important SEO tools
  • SEO plugins for WordPress
• Google Adwords PPC Campaign
• Social media Marketing
  • Facebook marketing
  • Twitter marketing
  • Linked In marketing
  • Pinterest Marketing
  • Viral Marketing
• Facebook Ad Campaign
  • Audience and Targeting
  • Payment method
  • Facebook Pixel
• YouTube marketing
  • Video ranking factor
  • YouTube Cannel optimization
  • Video Editing With Different Tools
  • Video Uploading and Marketing
• Affiliate marketing
• Email marketing
  • Launching your first email campaign
  • The basics of an email marketing platform
  • Writing effective emails that inspire action
  • Build a mailing list with email marketing
  • Growing your email list to increase revenue potential

 

• Earning through blogging
• What is AdSense
• Freelancing
  • Different Freelancing Marketplace
  • Different Payment Methods.
  • Create freelancing profile

How to become a successful freelance

Curriculum