This training is jointly organized by BITM and e-Soft Training.

Class 1  (Digital Media Basics)

• Introduction to Digital Marketing
• How to structure your marketing plan
• How to segment your audience
• How to segment your channels
• Home Work

Class 2  (Website Optimization as a Marketer)

• How website should look like from Marketing point of view
• Content Structure
• How to Audit
• Tools and Resources
• Home Work

Class 3  (Search Engine Optimization)

• SEO Basic
• How Keywords and SEO works
• SEO Opportunities
• Tools and Resources

Class 4 

• Keyword Research
• Onpage SEO
• Technical SEO
• Tools and Resources

Class 5  

• OffPage SEO
• Best and Smart Practice of Link Building
• Competitor Analysis
• Tools and Resources
• Home Work

Class 6  (Social Media Marketing)

• Social Media Marketing (Organic)
• How Social Media works
• Opportunities
• Content Structure
• Tools and Resources

Class 7 

• Facebook Advertisement Basic
• Account Creation
• Pixel Setup
• Audience and Ad Creation
• Tools and Resource
• Home Work

Class 8  (Email Marketing)

• Email Marketing Concept
• Lead Collection
• Email Best Practice
• Segmentation Strategy

Class 9 

• Tools and Resources
• Email Campaign Setup
• Report and Analysis
• Home Work

Class 10  (Google Analytics & Webmaster)

• Analytics and Webmaster Tool Basic
• Goal and Event Tracking
• Advance Practice
• Backlink Analysis
• Data Analysis
• Home Work

Class 11  (Google Adwords and Display Ads)

• Google Adwords Basic
• Why Adwords
• Live Campaign Setup
• Best Practice
• Tools and Resources
• Home Work

Class 12   (YouTube Marketing)

• YouTube Content Creation
• Why Youtube
• Keyword Research
• Tools and Resources

Class 13 

• Youtube Ranking Factors
• Research and Analysis
• Conversion Related Tips
• Home Work

Class 14  (Mobile Marketing)

• Difference Between Email and SMS Marketing
• Similarity Between Email and SMS Marketing
• Best converting SMS
• Strategy for Long Run
• Home Work

Class 15   (Content Marketing)

• How to be viral With Content
• Advantage of Blogging
• How to Generate more Shares and Engagements
• Home Work

Class 16  (Earning Scopes With Your Digital Marketing Skills)

• How Can We Earn as a Digital Marketer
• What is Passive Income
• What Next?

Class 17 (Project Work)

Class 18 (Exam)

Curriculum