• Building your Facebook presence
• Best practices to get started
• Facebook for businesses
• Facebook for consumers
• Facebook as a marketing channel
• Differences between profile and pages
• Creating Facebook page
• Page profile settings and badges
• Adding a call to actions
• Customizing tabs
• Choosing page admin
• Inviting FnF's
• Creating engaging Facebook posts
• Interesting relevant content for posts
• Writing popular and sharable headlines
• Writing popular and shareable posts
• Scheduling tips for posts
• Campaign optimization
• Choosing relevant targeting and audiences options
• Advertisement objectives
• Facebook ads vs google ads
• Facebook ad types
• Advertisement cost options
• Ad placement and formats
• Building Facebook based advertisement content
• Hints and tips for better ads
• Ratings and reviews
• Free and paid apps to enhance your pages
• Creative best practices
• Tips for Facebook Image
• Implementing best practices on pages
• Tips to drive organic engagements
• Measurement and reporting
• Publisher tools
• Facebook insight
• Using messenger and Instagram service
• Using Facebook group for businesses
• Social plugins
• Do's and don'ts
• Communicating with fans in a various way
• Dealing with complain and crisis
• Facebook security essentials
• Writing a Facebook marketing plan
• Case studies

Curriculum