This training is jointly organized by BITM and e-Soft Training
Training will be held in e-Soft Training.

Course Outline:

Class 1 (Digital Marketing Strategy)

• Introduction to Digital Marketing
• How to structure your digital marketing plan
• How to segment your audience according to their psychology and other criteria.
• How to segment your channels
• Checklist
• Case study
• Home Work

 

Class 2 (Define Your Business & Target Audience and Website Basic)

• Define Your Purpose
• Case Study
• Position Your Brand
• Case Study
• Unique Selling Proposition
• Personality_ What's Yours
• Find Your Audience
• Validate Your Business Idea
• Home Work

 

Class 3 (Brand Identity)

• Branding Basics
• Case Study
• Tools for Creating Graphics
• Quick Canva Tutorial
• Quick Logo makr Tutorial
• the psychology of color in marketing and branding
• What The COLOUR Of Your Logo Says About Your Business
• Home Work

 

Class 4 (Email Marketing)

• Easy Email Marketing Funnels
• Email Marketing Tools
• Create a Lead Magnet
• Add Opt-In Forms to Your Website
• Segment and Tag Your Audience
• Create Email Sequences
• Write Better Email Subject Lines
• Use Reports to Analyze Success
• Case Study_ How Phil Got 100+ New Subscribers in Less Than 1 Week
• Home Work

 

Class 5 (Google Adwords)

• Google Adwords for your Business
• How Google Adwords works
• Examples of Google Adwords Ads that we are Creating
• Setting up your Adwords Account
• Exploring the Adwords Interface
• Finding the Best Keywords for your Business with Keyword Planner
• Creating a Google Adwords Search Campaign
• Selecting your Audience
• Finalizing your Google Adwords Ad
• Managing your Campaign and Analytics
• Home Work

Class 6 (Google Analytic)

• Set Up Google Analytics
• Navigating the Google Analytics Dashboard
• Know Your Audience Better with Analytics
• User Acquisition and Behavior Flow
• See Where Visitors Click on Your Website
• User Behavior and Site Speed
• Setting Up Goals with Google Analytics
• Goal and Event Tracking
• Advance Practice
• Home Work

Class 7 (Webmaster Tool)

• Verifying your site at Google Webmaster Tool (Search Console)
• Navigate Search Console Dashboard
• Know Your Search Preference better with Search Console
• See for which keywords you are getting ranks
• Backlink Analysis
• Sitemap and other technical SEO analysis
• Home Work

 

Class 8 ( Twitter)

• Why Twitter and How it can Help your Business
• Choosing the Best Username
• Tips to Choose Your Twitter Handle
• Creating your Twitter account
• Creating an Outstanding Twitter Profile Page
• Adding your Profile and Header Photo
• Writing an Optimized Twitter Bio
• Pin the Most Important Tweet for Your Audience
• Connecting with Other Influencers
• Twitter Hashtags
• Case Study - Growing Your Twitter presence with Jooicer
• Adding Twitter buttons to your Website
• Adding Twitter Widgets to your Website
• Twitter Advertising - Creating your Ads Account
• Twitter Advertising - Adding your Payment Method
• Twitter Advertising - Creating other Twitter Ads
• Twitter Advertising - Promoting a Tweet
• Home Work

Class 9 (Google Plus for Local Business)

• Welcome to Google Plus
• Why your Business should be on Google Plus
• What's the difference between Google Plus Pages and Profiles
• Creating a Google Plus Business Page
• Adding the Profile photo and Cover Image
• Adding your Contact Information
• Adding links to your Website and Social Media
• Adding your Story
• Previewing your Google Plus Page
• Google My Business
• Add your business on google map
• Home Work

Class 10 (Youtube)

• YouTube Basics
• Case Study
• SEO_ Watch Time vs_ View Count
• YouTube Keyword Research
• Start Your YouTube Channel
• Design and Add Channel Art
• Add Your Channel Description
• Customize Your Channel Layout
• Add a YouTube Channel Trailer
• Verify Your Channel and More Important Settings
• Upload Defaults_ Featured Content_ and Branding
• Uploading a Video_ Titles_ Descriptions_ Thumbnails_ and Tags
• Adding YouTube Cards and End Screens
• YouTube Analytics
• Free Music Library on YouTube
• Create a YouTube Ad _ Promote Your Videos
• Spy on Your Competitors with Social Blade
• TubeBuddy & VIDIQ Tutorial_ Optimize Your YouTube Experience
• Home Work

Class 11 (Video Marketing)

• Video Marketing Basics
• Video Equipment for Beginners
• Tools to Help Make Your Videos Look Pro
• Video Production Bootcamp Intro
• You Need These Things to Make a Great Video
• Create the RIGHT Video for Your Brand
• Come Up with a GREAT Video Idea
• Plan Your Video
• Intro to Equipment
• Editing Tools
• Home Work

 

Class 12 (Facebook Group & Pages)

• Why Facebook Groups
• Start a Facebook Group for Your Audience
• Facebook Group Tips_ Grow an Engaged Audience
• Posting Types_ Live Streaming to Groups_ and Scheduling Posts
• Why Facebook Pages are Important for your Business
• Creating an Optimized Facebook Page for your Business
• Defining Your Facebook Page Target Audience
• Facebook Page Apps to Increase Fans Engagement
• Ways to Monetize your Facebook Page
• Exploring Publishing tools
• Exploring Facebook Insights
• Promoting your Facebook Page
• Four Unlimited sources of Royalty Free Image for your Facebook
• Home Work

Class 13 (Facebook Ads & Retargeting, Local Business)

• Introduction to Facebook Ads
• Introduction to the Facebook Ads Manager
• Setting up your Payment account for Ads
• Defining your Target Audience
• Creating the Ad Post
• Boosting Your Post
• Creating your Ad in the Ads Manager
• Tips to get your Ad approved by Facebook
• Analyzing the Results
• What is Facebook Retargeting and Why is Important for you
• Brief on Facebook Pixel
• How Facebook Ads Can Help your Local Business to Grow
• Home Work

 

Class 14 (Blogging and Content Marketing)

• How to be viral With Content
• Advantage of Blogging
• How to Generate more Shares and Engagements
• Copywriting Basics
• Case Study
• Write Better Headlines
• Write Quality Articles
• Improve Your Website's SEO
• Home Work

 

 

Class 15 (Instagram)

• Why Instagram and How it can Help your Business
• Instagram for Business - What's our Strategy
• Create an Instagram for Business Profile
• Building a Killer Instagram Profile
• Accessing the Ads Manager
• Creating your First Instagram Ad
• Creating your Instagram Ad inside the App
• Important Tips to have a successful Ad campaign
• Mistakes People Make on Instagram
• Tools to Create Viral Instagram Photos
• Create Viral Instagram Photos
• Home Work

 

 

Class 16 (Search Engine Optimization – Keyword Research)

• SEO Basic
• How Keywords and SEO works
• Google Algorithm
• SEO Opportunities
• Keywords Intent Analyzing
• Keyword Research Tools Exploring
• Competitors Keywords Finding
• Exploring Paid and Free Tools
• Home Work

 

Class  17 – SEO – Onpage SEO

• What is Onpage SEO
• How to Structure Your Website for SEO
• Meta Data Optimization
• Technical SEO Improvement Checklist
• Reverse Engineering Strategy
• Tools and Resources
• Home Work

 

Class 18

• What is OffPage SEO
• Best and Smart Practice of Link Building
• Competitor Analysis
• Get links from your competitors’ backlinks sources
• Tools and Resources
• Home Work

 

Class 19  (Local SEO + Mobile Marketing)

• Compare regular SEO with Local SEO
• Local SEO checklists
• Difference Between Email and SMS Marketing
• Similarity Between Email and SMS Marketing
• Best converting SMS
• Strategy for Long Run
• Home Work

Class 20  (Earning Scopes With Your Digital Marketing Skills)

• How Can We Earn as a Digital Marketer?
• How can we sell the skills we have achieved in this course?
• What is Passive Income
• What Next?

Curriculum