Be an Expert Digital Marketing Professional

Be an Expert Digital Marketing Professional

A desire to grow your businesses via Social Media Marketing

course at a glance

  • Date : 4 Sep - 29 Nov 2018
  • No. of Classes/ Sessions : 20
  • Total Hours : 60
  • Last Date of Registration : 30 Aug 2018
  • Class Schedule :
    • Tuesday - 6.00 PM - 9.00 PM
    • Thursday - 6.00 PM - 9.00 PM
  • venue : e-Soft: 46 Kazi Nazrul Islam Avenue (5th Floor), Besides Hotel Super StarKawran Bazar, Dhaka - 1215, Bangladesh

Price: TK. 16,000
(Excluding VAT & TAX)
EarlyBird Registration Offer Going on Valid Until 1st September, 2018 Taka@14,400

This training is jointly organized by BITM and e-Soft Training
Training will be held in e-Soft Training.

Course Outline:


Class 1 (Digital Marketing Strategy)

  • Introduction to Digital Marketing
  • How to structure your digital marketing plan
  • How to segment your audience according to their psychology and other criteria.
  • How to segment your channels
  • Checklist
  • Case study
  • Home Work

 

Class 2 (Define Your Business & Target Audience and Website Basic)

  • Define Your Purpose
  • Case Study
  • Position Your Brand
  • Case Study
  • Unique Selling Proposition
  • Personality_ What's Yours
  • Find Your Audience
  • Validate Your Business Idea
  • Home Work

 

Class 3 (Brand Identity)

  • Branding Basics
  • Case Study
  • Tools for Creating Graphics
  • Quick Canva Tutorial
  • Quick Logo makr Tutorial
  • the psychology of color in marketing and branding
  • What The COLOUR Of Your Logo Says About Your Business
  • Home Work

 

Class 4 (Email Marketing)

  • Easy Email Marketing Funnels
  • Email Marketing Tools
  • Create a Lead Magnet
  • Add Opt-In Forms to Your Website
  • Segment and Tag Your Audience
  • Create Email Sequences
  • Write Better Email Subject Lines
  • Use Reports to Analyze Success
  • Case Study_ How Phil Got 100+ New Subscribers in Less Than 1 Week
  • Home Work

 

Class 5 (Google Adwords)

  • Google Adwords for your Business
  • How Google Adwords works
  • Examples of Google Adwords Ads that we are Creating
  • Setting up your Adwords Account
  • Exploring the Adwords Interface
  • Finding the Best Keywords for your Business with Keyword Planner
  • Creating a Google Adwords Search Campaign
  • Selecting your Audience
  • Finalizing your Google Adwords Ad
  • Managing your Campaign and Analytics
  • Home Work

Class 6 (Google Analytic)

  • Set Up Google Analytics
  • Navigating the Google Analytics Dashboard
  • Know Your Audience Better with Analytics
  • User Acquisition and Behavior Flow
  • See Where Visitors Click on Your Website
  • User Behavior and Site Speed
  • Setting Up Goals with Google Analytics
  • Goal and Event Tracking
  • Advance Practice
  • Home Work

Class 7 (Webmaster Tool)

  • Verifying your site at Google Webmaster Tool (Search Console)
  • Navigate Search Console Dashboard
  • Know Your Search Preference better with Search Console
  • See for which keywords you are getting ranks
  • Backlink Analysis
  • Sitemap and other technical SEO analysis
  • Home Work

 

Class 8 ( Twitter)

  • Why Twitter and How it can Help your Business
  • Choosing the Best Username
  • Tips to Choose Your Twitter Handle
  • Creating your Twitter account
  • Creating an Outstanding Twitter Profile Page
  • Adding your Profile and Header Photo
  • Writing an Optimized Twitter Bio
  • Pin the Most Important Tweet for Your Audience
  • Connecting with Other Influencers
  • Twitter Hashtags
  • Case Study - Growing Your Twitter presence with Jooicer
  • Adding Twitter buttons to your Website
  • Adding Twitter Widgets to your Website
  • Twitter Advertising - Creating your Ads Account
  • Twitter Advertising - Adding your Payment Method
  • Twitter Advertising - Creating other Twitter Ads
  • Twitter Advertising - Promoting a Tweet
  • Home Work

Class 9 (Google Plus for Local Business)

  • Welcome to Google Plus
  • Why your Business should be on Google Plus
  • What's the difference between Google Plus Pages and Profiles
  • Creating a Google Plus Business Page
  • Adding the Profile photo and Cover Image
  • Adding your Contact Information
  • Adding links to your Website and Social Media
  • Adding your Story
  • Previewing your Google Plus Page
  • Google My Business
  • Add your business on google map
  • Home Work

Class 10 (Youtube)

  • YouTube Basics
  • Case Study
  • SEO_ Watch Time vs_ View Count
  • YouTube Keyword Research
  • Start Your YouTube Channel
  • Design and Add Channel Art
  • Add Your Channel Description
  • Customize Your Channel Layout
  • Add a YouTube Channel Trailer
  • Verify Your Channel and More Important Settings
  • Upload Defaults_ Featured Content_ and Branding
  • Uploading a Video_ Titles_ Descriptions_ Thumbnails_ and Tags
  • Adding YouTube Cards and End Screens
  • YouTube Analytics
  • Free Music Library on YouTube
  • Create a YouTube Ad _ Promote Your Videos
  • Spy on Your Competitors with Social Blade
  • TubeBuddy & VIDIQ Tutorial_ Optimize Your YouTube Experience
  • Home Work

Class 11 (Video Marketing)

  • Video Marketing Basics
  • Video Equipment for Beginners
  • Tools to Help Make Your Videos Look Pro
  • Video Production Bootcamp Intro
  • You Need These Things to Make a Great Video
  • Create the RIGHT Video for Your Brand
  • Come Up with a GREAT Video Idea
  • Plan Your Video
  • Intro to Equipment
  • Editing Tools
  • Home Work

 

Class 12 (Facebook Group & Pages)

  • Why Facebook Groups
  • Start a Facebook Group for Your Audience
  • Facebook Group Tips_ Grow an Engaged Audience
  • Posting Types_ Live Streaming to Groups_ and Scheduling Posts
  • Why Facebook Pages are Important for your Business
  • Creating an Optimized Facebook Page for your Business
  • Defining Your Facebook Page Target Audience
  • Facebook Page Apps to Increase Fans Engagement
  • Ways to Monetize your Facebook Page
  • Exploring Publishing tools
  • Exploring Facebook Insights
  • Promoting your Facebook Page
  • Four Unlimited sources of Royalty Free Image for your Facebook
  • Home Work

Class 13 (Facebook Ads & Retargeting, Local Business)

  • Introduction to Facebook Ads
  • Introduction to the Facebook Ads Manager
  • Setting up your Payment account for Ads
  • Defining your Target Audience
  • Creating the Ad Post
  • Boosting Your Post
  • Creating your Ad in the Ads Manager
  • Tips to get your Ad approved by Facebook
  • Analyzing the Results
  • What is Facebook Retargeting and Why is Important for you
  • Brief on Facebook Pixel
  • How Facebook Ads Can Help your Local Business to Grow
  • Home Work

 

Class 14 (Blogging and Content Marketing)

  • How to be viral With Content
  • Advantage of Blogging
  • How to Generate more Shares and Engagements
  • Copywriting Basics
  • Case Study
  • Write Better Headlines
  • Write Quality Articles
  • Improve Your Website's SEO
  • Home Work

 

 

Class 15 (Instagram)

  • Why Instagram and How it can Help your Business
  • Instagram for Business - What's our Strategy
  • Create an Instagram for Business Profile
  • Building a Killer Instagram Profile
  • Accessing the Ads Manager
  • Creating your First Instagram Ad
  • Creating your Instagram Ad inside the App
  • Important Tips to have a successful Ad campaign
  • Mistakes People Make on Instagram
  • Tools to Create Viral Instagram Photos
  • Create Viral Instagram Photos
  • Home Work

 

 

Class 16 (Search Engine Optimization – Keyword Research)

  • SEO Basic
  • How Keywords and SEO works
  • Google Algorithm
  • SEO Opportunities
  • Keywords Intent Analyzing
  • Keyword Research Tools Exploring
  • Competitors Keywords Finding
  • Exploring Paid and Free Tools
  • Home Work

 

Class  17 – SEO – Onpage SEO

  • What is Onpage SEO
  • How to Structure Your Website for SEO
  • Meta Data Optimization
  • Technical SEO Improvement Checklist
  • Reverse Engineering Strategy
  • Tools and Resources
  • Home Work

 

Class 18

  • What is OffPage SEO
  • Best and Smart Practice of Link Building
  • Competitor Analysis
  • Get links from your competitors’ backlinks sources
  • Tools and Resources
  • Home Work

 

Class 19  (Local SEO + Mobile Marketing)

  • Compare regular SEO with Local SEO
  • Local SEO checklists
  • Difference Between Email and SMS Marketing
  • Similarity Between Email and SMS Marketing
  • Best converting SMS
  • Strategy for Long Run
  • Home Work

Class 20  (Earning Scopes With Your Digital Marketing Skills)

  • How Can We Earn as a Digital Marketer?
  • How can we sell the skills we have achieved in this course?
  • What is Passive Income
  • What Next?

Curriculum

Module Be an Expert Digital Marketing Professional 60 Hrs

Tentative Class Start

4th September, 2018

Available Seat

10 / 16

who can join

Having the basic idea about computer system.